Select an interactive simulation below to test your operational, financial, and strategic startup skills.
Pitch your business concept, target market, and pricing to the class. Rate peer pitches and view the live class feasibility leaderboard.
Launch a Gourmet Burger Cart. Compete on price and variable cost upgrades, then analyze supply, demand, sales volume, and class-wide profit margins.
Manage ethical, environmental, and financial trade-offs in local business decisions. Visualize the class balance between profit focus and ethical index.
Allocate a $100,000 startup budget across lease, inventory, cash reserves, and marketing. Run the NESA risk model to test your business survival probability.
Set Category 1 ticket prices for the FIFA World Cup. Analyze dynamic demand curves, stadium atmosphere, local fan equity, and scalper risk.
Manage pricing for a Sydney-to-LA flight. Balance ticket rates and dynamic bookings across leisure and business segments over 12 weeks.
| Operator | Selling Price | Cost Type | Variable Cost | Margin | Burgers Sold | Fixed Cost | Net Profit |
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Evaluate options for your retail store. Balancing profitability with ethical responsibility is a core SME management challenge.
Your current coffee bean supplier offers non-fairtrade beans at a cheap rate. An ethical fairtrade supplier costs $2.00 more per kilogram.
Business is slow in the afternoons. You can pay staff the bare award wages and cut shifts, or guarantee hours and pay a living wage (+15%).
Traditional single-use plastic containers cost $0.05 per unit. Biodegradable packaging costs $0.35 per unit.
Allocate a $100,000 budget across 4 functions. Balance capital constraints to maximize the business survival score.
Optimal rent ranges between $20k - $40k. Underinvesting causes zero foot-traffic; overinvesting drains cash flow.
You need inventory to trade. Minimum $20k is recommended to function.
SMEs fail when they run out of liquidity. Maintaining reserves handles unexpected business slow periods.
Attracts early adapters and market share. Essential for brand establishment.
| Student | Rent/Lease | Inventory | Cash Reserves | Marketing | Survival Score | Status Outcome |
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Trigger a real-world market event. It broadcasts instantly to all student screens so they can re-price for Round 2.
| Director | Match Stage | Strategy | Cat 1 Price | Avg Price | Est. Demand | Fill Rate | Revenue | Atmosphere | Accessibility |
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Trigger a real-world aviation event. Students see it instantly and can re-price for Round 2.
| Airline Operator | Strategy Mode | Econ Price | Business Price | Econ Sold | Business Sold | Load Factor | Revenue | Fixed Cost | Net Profit |
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